What is hard seltzer?
Originating from the US and Canada, the term hard seltzer could quite easily be confused with the painkiller, Alka Seltzer, by us Brits. If you’ve never heard of it, then we’re here to tell you what you didn’t know about seltzer water as they call it in the States, or sparkling water in the UK.
The hard aspect refers to the alcohol, which is generally derived from fermented fruits or cane sugar. At Berczy, we use a clear distilled alcohol that comes from sugar beet, which is part of the beetroot family and is similar to sugar cane alcohol. In 2020, we’ve seen a number of variants on hard seltzers including Smirnoff’s take on vodka seltzer and Chase dubbing their gin seltzer a hard seltzer too, so it can be hard to keep up.
Typically a hard seltzer, or as it’s better known here in the UK, alcoholic sparkling water, is low in alcohol (generally around 4% ABV) and therefore lower in calories than a beer, glass of wine or a cocktail.
Berczy’s hard seltzer is light and flavourful without being packed with sugar. Our three simple ingredients are; sugar beet alcohol, pure Herefordshire sparkling water and real fruit flavours, all of which are 100% natural. We promise to never add anything artificial to our delicious drinks and to always be real to the last drop.
Where did the concept come from?
Did you know that hard seltzer was actually invented back in 1993?
With a not so successful launch back in the ‘90s by Coors, Zima was the first hard seltzer brand. However, in 2013, two friends in Boston had a lot more success when they decided to homebrew their version of an alcoholic sparkling water. Inspired by their wives who loved fizzy water, Bon & Viv’s spiked seltzer was created.
Following this boom in popularity, US beer companies all began to create their own hard seltzer flavours. As beer began to lose its mojo, the less alcoholic and less calorific options shot out of the ground. The hard seltzer market is now projected to reach $2.5 billion by 2021, so if this is the first you’ve heard of it, it definitely won’t be the last.
Why choose a hard seltzer?
This light and refreshing drink isn’t just low in calories and sugar, but when you drink bubbles, it also releases endorphins. While inherently you may have reached for a gin and tonic, you may be shocked to find out that the sugar content in a 250ml G&T is around 20g compared to just 3g in our same sized can of Berczy.
Across the UK, the low-to-no alcohol trend is becoming even more apparent as people are becoming more conscious of what they consume. As a team of twenty-somethings, we know how important balance is. We want to be able to enjoy a drink without feeling bad the next day.
Our ingredients are so important to us, so we’ll never add any artificial flavours, or extra sugar; so our drink is perfect for a light post-work drink with mates. Pop a Berczy in your bag and take us on any meet-up or adventure as we’re easily transportable.
Shop our full range of Berczy hard seltzer here.