NATRL becomes Berczy
2020 has been a rollercoaster for all of us. Outside the world of hard seltzer, the world has been going through a turbulent time. When we launched in the midst of the first lockdown as NATRL, we were one of the first UK companies offering hard seltzer. Since then, a raft of competitors have come to the market including US giants and large UK corporations; everyone wrestling for their position in the growing market. We’ve seen this as an opportunity to ride the wave of hard seltzer education and to encourage as many people to try our drinks.
As a small UK start up, we’re built from the ground up and are looking to change the way we drink. We definitely don’t have all the answers, but we know that we’re distinctive and offer a product we believe is the best on the market. We have a fantastic opportunity to tell the world about our brand as hard seltzer becomes more prevalent in the UK. Currently, the market is awash with white cans and little authenticity, but we’re here to change this.
We aspire to create positive and sustainable experiences around drinking and champion our three core values in everything we do:
We’ll only use the highest quality ingredients. You shouldn’t compromise on quality or flavour when you’re having a good time.
Be good
It’s a promise we make in everything we do. Good means: ingredients, taste, service and sustainability.
Be bold
We are innovative and won’t settle for less and we will keep pushing boundaries.
Toronto’s Berczy Park was where we sipped hard seltzer for the first time in the summer of 2019. Next to the iconic dog fountain, we were amazed at how light and refreshing the drink was and couldn’t wait to recreate our own version. Berczy Park has always been close to us as a team, so it seemed the perfect name to represent our new brand.
We'd love for you to try our hard seltzers, our taster pack of six cans includes two of each of our three flavours and is a good place to start.
From Berczy’s founders, Nick, Nick & Matt